|
 “What’s your lowest price?” That is a question I am frequently asked even before there has been any discussion about the memorial.
Purchasing a monument or anything for that matter, solely on the basis of price is a poor purchasing decision. Take it from the Memorial Doctor that when you focus exclusively on price, you wind up disappointed in the end.
Additionally, when clients focus only on price, it seems to be a normal human emotion on the part of the seller to limit the choices presented to that client. By doing so, the client is offered a narrow offering with a consequence that the choices presented are narrower than they ought to be.
No one is going to stay in business very long by selling below their costs. Likewise, monument builders are not going to stay in business if they gouge the consumer. Word travels and while reputations are slow to be built, they can be damaged in an instant. I can speak from personal experience by stating that the monument industry is a very competitive business.
I heard a speaker at the Elberton Granite Institute recall his advice to prospective clients, “You can buy it good, fast, or cheap, but you can only have two of the three. You can buy it good and fast, but it won’t be cheap. You can buy fast and cheap, but it won’t be good. You can buy good and cheap, but it won’t be fast. Now, which two of the three do you want?”
Finally, there is a famous quote by Aldo Gucci that states, “The bitterness of poor quality is remembered long after the sweetness of low price has faded from memory." Those are words of wisdom worth considering when making any purchase.
|
